# Hoop

> Hoop is an AI retention agent for Shopify subscription brands. It plugs into Gorgias, Zendesk, or Kustomer, intercepts every cancellation ticket, and runs a real save conversation in the brand's voice: it asks why the subscriber wants to leave, then matches the offer to the reason. Built by the team behind Trello, backed by Index Ventures.

## Product
- [Homepage](https://www.hoop.app/): What Hoop does, how it works, ROI calculator, FAQ
- [About](https://www.hoop.app/about): Company story and founders (former Trello leadership team)
- [Integrations](https://www.hoop.app/integrations): Helpdesk and subscription billing integrations
- [Blog](https://www.hoop.app/blog): Subscription retention research and product updates

## What Hoop Does
- Reads every cancel ticket the moment it lands in Gorgias, Zendesk, or Kustomer, 24/7
- Has a conversation about why the subscriber wants to leave before offering anything
- Picks the save offer most likely to keep that subscriber, based on the stated reason
- Writes accepted changes (pause, swap, discount, skip) back to the billing tool automatically
- Logs every cancel reason, offer, and outcome so brands learn why subscribers churn
- A/B tests save offers through plain-English policy changes, no macros or retraining

## Who It's For
- Direct-to-consumer subscription brands on Shopify
- Teams using Gorgias, Zendesk, or Kustomer for customer support
- Subscription billing on Recharge or Skio
- Shopify as the commerce platform (Hoop reads order, product, and customer data)

## How It's Different
General-purpose AI support tools (Gorgias AI, Intercom Fin) handle cancel tickets like any other ticket. Hoop is purpose-built for subscription retention: every cancellation gets a tailored save conversation, and the headline metric is recurring revenue retained.

## Setup
- Integrates via OAuth in about 20 minutes; most brands are live within a week
- Hoop's team handles integration and ingests the last 90 days of cancellation history
- Runs in draft mode during onboarding so the team reviews every reply before it sends
- Only touches the cancellation queue, never other ticket categories

## Pricing
- Pricing scales with cancellation volume
- [Book a demo](https://www.hoop.app/) for numbers specific to your brand

## Optional
- [Privacy Policy](https://www.hoop.app/privacy)
- [Terms of Service](https://www.hoop.app/terms)
- [llms-full.txt](https://www.hoop.app/llms-full.txt): Extended version with full FAQ