Hoop - About

Vision

Every business owner deserves to have access to enterprise-grade customer support without the complexity or costs. We believe the millions of local businesses handling support from shared inboxes shouldn't have to choose between drowning in emails or hiring expensive help.

Hoop puts an AI support team directly in your support inbox, learning your business from day one and answering customer inquiries in record time. We give owners their time back to focus on growing their businesses, while still providing top-tier service.

Our vision is a world where every local shop, service provider, and small business can deliver world-class support that drives growth, not stress. Because when small businesses thrive, communities flourish.

The Hoop team (from left) - Josh, Travis, Stella, Brad, Brian, and Justin - at our offsite in Minneapolis.

The Hoop team (from left) - Ben, Marc, Brad, Travis, Stella, Brian and Justin

company

Hoop is a remote first, mostly asynchronous team located across the US. We care deeply about building delightful, world class software that keeps the customer at the center of every product decision. We’re highly intentional about how we work, with a focus on high trust, and high accountability.

FEATURED IN:

Founders

Justin, Stella and Brian were early executives at Trello. Justin led Product, Engineering and Design for over a decade. Stella led Marketing, championing remote work as the future before it was a thing. Brian led Operations, Finance and Legal. They built out one of the most successful project management tools in history, all while growing a remotely distributed team with a strong company culture.

When Atlassian acquired Trello in 2017, they stayed on and built Trello within Atlassian. In 2022, they decided it was time to start something new. They took what they’d learned while building Trello, the successful remotely distributed company, and Trello, the successful, widely loved project management tool and started Hoop.