Our story

On a mission to bring the power of AI to ecommerce brands

We believe every ecommerce brand deserves access to world-class AI customer support.

Vision

Ecommerce brands shouldn't have to choose between drowning in tickets or hiring a bigger support team.

Hoop works inside your helpdesk, learns your brand voice from day one, and resolves tickets using real data from Shopify. We give support teams their time back to focus on the conversations that actually need a human.

Our vision: every ecommerce brand, from 10 tickets a day to 10,000, can deliver support that feels personal and fast. The kind of support that turns one-time buyers into repeat customers.

Founders

Built by the team behind Trello

All three co-founders spent over a decade building Trello together, from startup to Atlassian acquisition in 2017. They built one of the most successful project management tools in history, all while growing a remotely distributed team with a strong company culture. After staying through 2022, they reunited to build Hoop.

Justin Gallagher

Product, Engineering & Design

Led Product, Engineering & Design at Trello for over a decade.

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Stella Garber

Go to Market

Led Marketing at Trello and championed remote work advocacy.

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Brian Schmidt

Operations, Finance & Legal

Led Operations, Finance & Legal at Trello.

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Investors

Backed by the best

Venture Partners

Angel Investors

Wade Foster

CEO, Zapier

Job van der Voort

CEO, Remote

Kristen Habacht

CRO, Typeform

Jay Simons

Fmr President, Atlassian

Linda Lian

CEO, Common Room

Michael Pryor

Co-founder, Trello

Andy Dunn

Co-founder, Bonobos

Jiaona Zhang

CPO, LinkTree

Nikita Miller

SVP Product, The Knot

Darren Murph

Fmr Head of Remote, Gitlab

Annie Duke

Author, Decision Strategist

Maggie Adhami-Boynton

CEO, Shopthing

Company

A team built on trust

Hoop is a remote-first, mostly asynchronous team located across the US. We care deeply about building delightful, world-class software that keeps the customer at the center of every product decision.