Our story

Building tools for how work happens now

We're the team behind Trello. Today we're building AI agents that help individuals and teams focus, follow through, and move faster.

Vision

The best tools should carry more of the work.

Work is scattered across email, chat, meetings, documents, and dozens of systems. People spend too much time rebuilding context, maintaining lists, and chasing follow-through.

We're building agents that can understand that context, show you what matters, and take action. The goal is simple: make progress without spending so much time managing the work itself.

Founders

Built by the team behind Trello

All three co-founders spent over a decade building Trello together, from startup through its 2017 Atlassian acquisition. After staying through 2022, they reunited to build the next generation of productivity tools.

Justin Gallagher

Product, Engineering & Design

Led Product, Engineering & Design at Trello for over a decade.

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Stella Garber

Go to Market

Led Marketing at Trello and championed remote work advocacy.

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Brian Schmidt

Operations, Finance & Legal

Led Operations, Finance & Legal at Trello.

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Investors

Backed by the best

Venture Partners

Angel Investors

Wade Foster

CEO, Zapier

Job van der Voort

CEO, Remote

Kristen Habacht

CRO, Typeform

Jay Simons

Fmr President, Atlassian

Linda Lian

CEO, Common Room

Michael Pryor

Co-founder, Trello

Andy Dunn

Co-founder, Bonobos

Jiaona Zhang

CPO, LinkTree

Nikita Miller

SVP Product, The Knot

Darren Murph

Fmr Head of Remote, Gitlab

Annie Duke

Author, Decision Strategist

Maggie Adhami-Boynton

CEO, Shopthing

Company

A team built on trust

Hoop is a remote-first, mostly asynchronous team across the US. We care deeply about useful, well-made software and keeping real human needs at the center of every product decision.