Jumping Through Hoops

Bringing the future of work full circle

We Rebuilt Everything In 2025. Now We're More Excited Than Ever.
Building a StartupCompany News

We Rebuilt Everything In 2025. Now We're More Excited Than Ever.

After a year of pivots, policy changes, and hard decisions, we're sharing the behind-the-scenes story of how Hoop evolved from an AI task manager to the customer support tool we're building today.

Introducing: The Knowledge Base That Keeps Itself Up To Date
Product Updates

Introducing: The Knowledge Base That Keeps Itself Up To Date

Never worry about updating your knowledge base. Hoop will do it for you automatically.

From Every: How My Company Turned a Data Crisis Into an AI-Native Rebirth
Building a Startup

From Every: How My Company Turned a Data Crisis Into an AI-Native Rebirth

When Slack shut off data access, we were forced to pivot. We used this moment as an opportunity to completely change our startup.

How 400 CEOs are thinking about AI, according to a Harvard professor
AI Insights

How 400 CEOs are thinking about AI, according to a Harvard professor

Lessons from a year of interviews on the future of business and leadership.

Getting started with AI agents

Getting started with AI agents

From taking meetings to summarizing podcasts, AI agents can take tasks off your plate, freeing up time without adding complexity.

Three AI workflows for operations leaders
AI Insights

Three AI workflows for operations leaders

Hoop co-founder Brian Schmidt shares 3 AI workflows that help him save time every day and add a bit of joy.

How to stop overthinking AI and just start seeing value
AI Insights

How to stop overthinking AI and just start seeing value

The key to mastering AI isn’t waiting for a perfect rollout it’s hands-on experimentation, quick wins, and building “AI jigs” that deliver instant value.

How we 10x’d our activation rate by recreating concierge magic in self-serve

How we 10x’d our activation rate by recreating concierge magic in self-serve

Here's how we turned a manual onboarding process into the highly effective self-serve onboarding flow you see today in product.

From calculators to AI agents: Why the future of work thrills this go-to-market engineer
Customer Stories

From calculators to AI agents: Why the future of work thrills this go-to-market engineer

Ashley Artrip shares how career evolution, AI, and strategic execution shape the way we work and grow.

AI On The Brain: How We're Using AI At Hoop

AI On The Brain: How We're Using AI At Hoop

Is AI just a passing fad or the next big thing? An inside look at how AI has been a game changer for us at Hoop.

Are You The Decision Making Bottleneck?

Are You The Decision Making Bottleneck?

We've identified 4 steps that every leader should take to break their decision making bottlenecks.

How to make ChatGPT your ultimate creative partner
AI Insights

How to make ChatGPT your ultimate creative partner

Justin Gallagher, Co-Founder of Hoop, shares his favorite new use case for ChatGPT.

The Hidden Challenge Keeping Us In Meetings

The Hidden Challenge Keeping Us In Meetings

How better decision making practices could liberate teams from unnecessary meetings.

The Habit Loop: How to create an effective daily routine this year.

The Habit Loop: How to create an effective daily routine this year.

Explore the challenge of changing ingrained habits by breaking down The Habit Loop into cues, routines, and rewards.

AI is coming for how we work. It’s time to embrace it.

AI is coming for how we work. It’s time to embrace it.

Knowledge workers are not task managers; why AI is good for our jobs.

From Founder To Recruiter: Tips For Hiring At The Earliest Stages

From Founder To Recruiter: Tips For Hiring At The Earliest Stages

What I learned by hiring myself as a technical recruiter for my startup

From puzzles to products: My journey in tech
Company News

From puzzles to products: My journey in tech

From a childhood filled with diverse interests to a career in software engineering, this is my journey of discovering a passion for solving puzzles and building products.

Fulfilling The Dream By Following Your Passion: My Journey To Hoop

Fulfilling The Dream By Following Your Passion: My Journey To Hoop

From high school IT whiz kid to Founding Engineer at Hoop, Brad Condo shares his remarkable journey.

Help The Hoop Team:  Candor In Hiring A Diverse Team

Help The Hoop Team: Candor In Hiring A Diverse Team

Building a diverse team is really important to us, and we need your help to source great talent.

Our insights on hiring for a remote startup
Building a Startup

Our insights on hiring for a remote startup

Sharing some insights from our last hiring cycle to help other startups hire more intentionally

We're Hiring A Front End Engineer

We're Hiring A Front End Engineer

We're looking for a passionate and talented front end engineer to help build Hoop, and define engineering at an early stage startup.

We're Hiring Founding Full-Stack Engineers!

We're Hiring Founding Full-Stack Engineers!

We're looking for passionate and talented engineers to help build Hoop, and define engineering at an early stage startup.

How AI Can Help Us Make Decisions Faster

How AI Can Help Us Make Decisions Faster

Gain the confidence to make decisions faster by taking a systematic approach that harnesses the power of AI.

A Robot Sent Us To Minneapolis

A Robot Sent Us To Minneapolis

How we used ChatGPT to plan the latest Hoop offsite, and how robots can help with decision making

How harnessing your inner voice can change your life

How harnessing your inner voice can change your life

Discover the impact of self-talk on success through tennis superstar Aryna Sabalenka's journey in overcoming her inner challenges.

Passport? Check. Slack? Disconnect! How To Build Healthier Vacation Habits

Passport? Check. Slack? Disconnect! How To Build Healthier Vacation Habits

All work and no play? Here are practical tips for taking a truly work free vacation.

The Work Trend Behind Burnout (It Has Nothing To Do With Where You Work)

The Work Trend Behind Burnout (It Has Nothing To Do With Where You Work)

Does it feel like the nonstop emails, pings, and meetings are preventing you from getting things done? You're not alone.

The attention residue trap: How your brain's lingering thoughts sabotage your work

The attention residue trap: How your brain's lingering thoughts sabotage your work

Your ability to focus might be hindered by a pesky problem called attention residue, but fear not—here are tips to combat it.

What Are We Even Doing Here? Tactical Tips For Better Offsites

What Are We Even Doing Here? Tactical Tips For Better Offsites

Offsites can be both strategic and fun if you put some structure into place. Here's how.

Don't Let "Meeting Creep" Take Over Your Workday

Don't Let "Meeting Creep" Take Over Your Workday

When an endless cycle of meetings takes over your calendar sometimes drastic action is required to get important work done.

Saving hours with AI: How Justin built a support summary bot
AI Insights

Saving hours with AI: How Justin built a support summary bot

Justin shares his tactical approach to building an AI workflow to solve a real company problem: making sure we're learning from our support tickets as they increase in volume.

365 Days of the 4-Day Workweek: Lessons and Tips for Your Team

365 Days of the 4-Day Workweek: Lessons and Tips for Your Team

After a year of four-day workweeks, here's what we've learned and how you can put it into practice.

Ditching A Big Co? Here Are 5 Lessons Learned From 20 Years In Startup Land

Ditching A Big Co? Here Are 5 Lessons Learned From 20 Years In Startup Land

Making the move to startup life can be a great experience. Here's what you should know.

Building A Startup Is A Team Sport: A Case For Co-Founders

Building A Startup Is A Team Sport: A Case For Co-Founders

There are lots of ways to start a company. For us, it was all about the people. Here's my case for why having co-founders is a competitive advantage.

A Hoop-y year in review: The second year of Hoop
Company News

A Hoop-y year in review: The second year of Hoop

Reflecting on a year of massive change and growth for our AI focused startup.

A Journey In Remote Work Research

A Journey In Remote Work Research

We spoke with over 100 knowledge workers about remote work. Here's what we learned.

A New Beginning. We're Building Something New!

A New Beginning. We're Building Something New!

We're ushering in a new asynchronous work evolution revolution.

Better Decision Making? Consider Adding Some Structure

Better Decision Making? Consider Adding Some Structure

Practical tips on how to identify a decision's complexity and add the right amount of structure for better outcomes.

From chaos to clarity: Nick Sonnenberg on building efficiency with AI

From chaos to clarity: Nick Sonnenberg on building efficiency with AI

Nick Sonnenberg, CEO of Leverage, shares how to build capacity, align teams, and harness AI to replace chaos with clarity, empowering organizations to focus on impactful work.

Choose Consent Over Consensus For Better Decision Making

Choose Consent Over Consensus For Better Decision Making

Consent is a decision framework that facilitates diverse opinions and learning.

Introducing Hoop's Private Alpha

Introducing Hoop's Private Alpha

We're excited to help your team make better decisions faster (without meetings).

The future of work is about “How” not “Where” — Introducing Hoop.

The future of work is about “How” not “Where” — Introducing Hoop.

We’re building Hoop to help you and your team move work forward.

Pandemic Remote Work Wasn't Real Remote Work: Here's How To Do Remote Right

Pandemic Remote Work Wasn't Real Remote Work: Here's How To Do Remote Right

It's time to quit holding onto the old ways of working and give real remote work a chance.

Prompt engineering 101: How to supercharge your AI (and why it’s worth it)
AI Insights

Prompt engineering 101: How to supercharge your AI (and why it’s worth it)

Mike Taylor breaks down the power of prompt engineering, sharing insights on optimizing AI interactions, structuring better prompts, and navigating the rapid evolution of AI technology.

Wow. What A Year! Reflecting On The First Year Of Hoop

Wow. What A Year! Reflecting On The First Year Of Hoop

Reflecting on a year of learning, building, and growing at our startup.

Does Remote Work Actually Decrease Productivity?

Does Remote Work Actually Decrease Productivity?

Do big splashy headlines paint a real picture of remote work? Not when the research is misleading.

Redefining success, finding focus, and living an authentic life: Sean Johnson's journey

Redefining success, finding focus, and living an authentic life: Sean Johnson's journey

Sean Johnson, a successful venture investor, serial entrepreneur, and Kellogg professor, shares the story of looking inward to live and work with intention.

Surviving SVB: A Founder's Firsthand Account Of Decision Making During A Crisis

Surviving SVB: A Founder's Firsthand Account Of Decision Making During A Crisis

What it was actually like navigating an unprecedented situation: potentially losing all our capital due to a bank run.

What it takes to get to the top of Product Hunt
Building a Startup

What it takes to get to the top of Product Hunt

Learn how we got to #1 AI product of the day and #2 overall product of the day on Product Hunt.

The 7 Biggest Decision Mistakes And How To Fix Them

The 7 Biggest Decision Mistakes And How To Fix Them

Address these common mistakes to save time and make better decisions

A Former Professional Poker Player’s 3-Step Process For Busting Through Analysis Paralysis

A Former Professional Poker Player’s 3-Step Process For Busting Through Analysis Paralysis

The meaning of analysis paralysis is simple but the impact can be costly. Annie Duke shares her approach to making decisions that pay off.

Two Truths And A Lie From My First Two Months As The First Engineer At A Startup

Two Truths And A Lie From My First Two Months As The First Engineer At A Startup

Hoop is my first time as the first engineering hire at a seed-stage startup. Here's my experience so far.

We're hiring a full-stack engineer
Company News

We're hiring a full-stack engineer

Backed by top investors, Hoop is on a mission to make the future of work better using AI. Join our small team of passionate senior folks!

What Everyone Actually Wants From Work

What Everyone Actually Wants From Work

What if the most important thing isn't at all about where you're working?

Where Do Decisions Originate?

Where Do Decisions Originate?

Everyone is struggling to identify the moment a discussion moves to a decision.

Decide & Document: Why Every Company Needs A Decision Log

Decide & Document: Why Every Company Needs A Decision Log

Failing to document decisions can lead to bottlenecks, confusion, and lost productivity.

Why I Joined Hoop As A Founding Engineer

Why I Joined Hoop As A Founding Engineer

Travis Fischer shares why being a part of an early stage startup is a singular experience.

Why You Should Take That Vacation

Why You Should Take That Vacation

How living the "virtuous cycle" can impact all aspects of your life, especially your work.

How we pivoted Hoop
Building a Startup

How we pivoted Hoop

Read about the process we used to pivot into the product we're building at Hoop.

Inside The Startup: Experimenting With AI To Help Make Better Decisions, Even Faster

Inside The Startup: Experimenting With AI To Help Make Better Decisions, Even Faster

Get a sneak peek of our most recent experiment, HoopGPT

From Trello to Hoop: We've raised $5m for AI native task management
Building a Startup

From Trello to Hoop: We've raised $5m for AI native task management

Led by Index Ventures, this funding helps us build the next generation of task management.

📣 The Future of Work is Async. Build it at Hoop.

📣 The Future of Work is Async. Build it at Hoop.

What goes into defining how a new startup (at least ours!) actually operates.

The Power Of The Pause: A 3-Second Strategy To Reduce Distractions

The Power Of The Pause: A 3-Second Strategy To Reduce Distractions

How a simple parenting technique taught me to become a better teammate at work