Customer Support Metrics for Shopify Brands: What to Track and Why
Track CSAT, first response time, resolution time, and tickets per order. Shopify benchmarks by brand size and how automation improves each metric.
Jumping Through Hoops
Thoughts on building customer support that scales, products that last, and teams that do their best work.
Customer Support for Subscription Ecommerce: What's Different and Why It Matters
Subscription support requires handling billing questions, pause/skip requests, subscription changes, and failed payments. Learn how to automate repetitive tickets and scale support as your subscriber base grows.
Gorgias vs Zendesk for Shopify: Which Sets You Up for Automation Better?
Gorgias is faster to set up with Shopify-native features. Zendesk offers more powerful automation for complex operations. Here's how to choose for your brand.
How to Automate WISMO Tickets For Shopify Brands
Step-by-step guide to automating Where Is My Order tickets on Shopify. Most brands automate 80-90% of WISMO tickets within the first month, saving 15-25 hours per week.
How to Automate Shopify Customer Service (Without Losing the Human Touch)
Start with WISMO tickets, add AI to draft replies, and hit 60-80% automation in three months. Here's the order that works, what to measure, and how to avoid sounding robotic.
We Rebuilt Everything In 2025. Now We're More Excited Than Ever.
After a year of pivots, policy changes, and hard decisions, we're sharing the behind-the-scenes story of how Hoop evolved from an AI task manager to the customer support tool we're building today.
Introducing: The Knowledge Base That Keeps Itself Up To Date
Never worry about updating your knowledge base. Hoop will do it for you automatically.