How we pivoted Hoop
Read about the process we used to pivot into the product we're building at Hoop.
Last fall, my team and I had a difficult decision to make.
We had spent the nine months prior building an app that helped teams of people make better decisions faster at work. Employees could pose questions to one another and independently chime in to reach a decision without biasing each other with responses. The problem was that, while many individuals liked our app, they struggled to get their coworkers on board. As a result, we weren’t growing at the rate we needed, and as the CEO, I was worried that my own team was starting to lose morale.
In the spirit of practicing what we preached—making better decisions faster—we had to be honest with ourselves: It was time to pivot.
I shared the story of our pivot alongside a framework to help other founders pivot with conviction on Every. Read the post here.
Keep reading
We Rebuilt Everything In 2025. Now We're More Excited Than Ever.
After a year of pivots, policy changes, and hard decisions, we're sharing the behind-the-scenes story of how Hoop evolved from an AI task manager to the customer support tool we're building today.
From Every: How My Company Turned a Data Crisis Into an AI-Native Rebirth
When Slack shut off data access, we were forced to pivot. We used this moment as an opportunity to completely change our startup.
.png&w=3840&q=75)
What it takes to get to the top of Product Hunt
Learn how we got to #1 AI product of the day and #2 overall product of the day on Product Hunt.
Reply like an expert. Every time.
Zero setup. Zero training. Just connect and let Hoop learn.