From the team behind Trello

We help leaders get their footing with AI

For three years we've been shipping AI agents that do real work in production: reading live systems, making judgment calls, taking action, with audit trails on everything. Companies kept asking us to do the same inside their walls. So now we do.

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30 minutes · no deck · no juniors

Built TrelloProduction agents, running dailyBacked by Index Ventures

We hear these same four sentences on every call.

The board keeps asking what our AI strategy is, and I don't have a good answer yet.

We ran the pilot. Now what?

Everyone on my team is at a different level. A few are building agents on weekends. Most haven't gotten past chat.

We don't want to set this up the wrong way and be stuck in the wrong state in six months.

These are pulled from real conversations. The gap between what frontier AI can do and how most organizations use it is enormous, and it widens with every model release. We close that gap by working alongside your team, building against real work, and helping new practices stick.

Fluency for the whole team, depth where it counts.

Half our clients arrive with a list of projects. Half arrive with a feeling. Both are fine places to start: discovery sorts your ideas into quick wins, deep projects, and things to skip, and we start with the wins.

BroadGroups of 1–6

Get your whole team fluent

Hands-on sessions for groups of 1 to 6. Everyone builds on their own work, from first-time setup to agent orchestration, with exec 1:1s included.

DeepOne workflow, end to end

Build the thing that matters most

We pick the highest-value workflow and build it end to end: discovery, mapping, agents, automations, context, permissions, and audit trails. Your team builds with us, so it keeps working after we leave.

OngoingQuarter after quarter

A partner on retainer

Most clients keep us around after the first engagement for new workflows, new models, and new questions. We set that expectation from day one.

We've built at product scale. We still do the work ourselves.

We built Trello.

Founding team, eight years, millions of users, acquired by Atlassian. We know what good tools feel like and what adoption actually takes.

We build AI agents for a living.

Our product runs live customer conversations for commerce brands: reading order history, applying policy, taking action, with evals and audit logs on everything.

We run our own company this way.

Five people. Agents book our tests, draft our evals, audit our transcripts, guard our database, and file our reports. We're our own first client, every day.

Backed by Index Ventures.

Four people who have built together for more than a decade across Trello, Atlassian, and Hoop.

Justin Gallagher

Co-founder, CPO

Led product, engineering, and design at Trello for more than a decade. Part of Atlassian’s Leadership Group. Now focuses on Hoop’s product, UX, and agent behavior.

Stella Garber

Co-founder, CEO

Led Trello marketing for more than seven years, from founding marketer through the Atlassian acquisition and integration. Now CEO of Hoop and an AI-native GTM expert.

Brian Schmidt

Co-founder, COO

Former litigator turned software leader. Brian led the operating, finance, and legal functions behind Trello’s growth and acquisition. At Hoop, he runs those functions and supports product R&D and GTM.

Travis Fischer

Founding Engineer

A technical thought leader, strategic partner, and senior engineer with 15+ years of experience. Instrumental in building Hoop’s agents, architecture, evals, and more.

Start with thirty minutes.

We're taking on a small number of engagements this quarter, alongside building Hoop.

Talk to us

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